Like any true Wednesday Warrior, my comic book pull list is in a constant state of flux. There ARE those people who blindly buy every book a company puts out, I suppose in some pointless display of brand loyalty, but I’ve never been one of those (Though, to be honest, I came close when Vertigo was at its peak). Recently there has been a bit of a purge, and that got me thinking about the entire process, both from a consumer and a retailer perspective. I’ve assembled here a bunch of random observations that could possibly be of some use to anyone who loves comics so much that they must have them each and every week. Enjoy.
1. The Chopping Block: Should it stay, or should it go?
There’s the obvious primary factor in choosing titles for a comic shop pull list–limits on disposable income. Sure, we’d all like to add whatever we want, and give more books a chance. But there’s that pesky rent/food/bills/depression medication thing getting in the way. So you’ve got to be kinda picky, and prioritize based on what you value most in a floppy. Maybe it’s art, maybe it’s story, or maybe it’s variant covers. Actually, if it’s variants, and you don’t just nab one here and there because it features art by someone you adore, you should probably take some time to evaluate your life. You filthy collector.
Beyond that, there’s a personal threshold that develops for everyone, and it involves a few factors. Most important is how long you intend to give a series to develop. First issues are designed to hook you, but when that wears off, the development of the plot and characters are what will keep you buying. So how long do you allow for that? Most of us will go to the conclusion of the first storyline, which is usually five or six issues. Sometimes you’re just not feeling it, in which case you should by all means drop it and move on with your life. There will be this completionist part of you that will nag at the back of your mind, trying to convince you that enduring mediocrity for the sake of a complete run is wise. Ignore that shit. Trust me. You filthy collector.
2. The Previews catalog: Your greatest friend, your greatest enemy
Every single month, Diamond puts out the Previews catalog. This monstrous tree-killer lets you know about every single comic, collection, and graphic novel headed your way in about two months. Each shop gets a free copy, and any that desires staying open will at the very least let you peruse one. DO THIS. I realize that I don’t really need to emphasize this, since the thrill of the new is all the motivation you’ll need. Your wallet will hate you, and loved ones may disapprove, but you knew the risks going in. What is even more important is that you inform your shop owner as soon as you’re done looking at it, letting them know what you want to add or remove. Their initial orders each month are based primarily on pull list numbers, and the interest suggested by those numbers. You’ll get exactly what you want, and they will not be wasting time and money. It’s a wonderful bit of symbiosis, when everyone is on board with it.
3. The Social Contract: It takes two to make this thing go right
Speaking of your relationship with your local shop, let’s talk about responsibilities. YES, you have them when you start a pull list. It’s not a legally binding contract, but by ordering comics that a shop has agreed to hold for you, you have agreed to actually pick them up and pay for them. Regularly. Not put most of them back on the shelf. Not disappear for months and expect that you can just cherry-pick some when you deign to show up again. Nope. You take and pay for them all. Your shop is providing you with a service, and many of them are even giving you a discount on top of that. Be an adult and uphold your part of this deal. Let them know in a timely fashion if you have changes. If you have to or want to cancel, just say that. You might be making them less money, but you will have earned their respect. I speak from experience on this one.
I think that pretty much covers it. Don’t be scared to commit to the list. The hours of reading enjoyment are totally worth it. Just make sure you honor that commitment. It’s like having a puppy. A puppy made of paper. But there’s a new one each week. A bunch of them each week.
Okay, it’s nothing like having a puppy. Just read comic books. Please. And thank you.
You filthy collector.